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Czech Film Taste in Sociological Perspective
Smoljaková, Natálie ; Holeček, Tomáš (advisor) ; Balon, Jan (referee)
The aim of this work is to find specific preferences of Czech film consumers. By these specific preferences it is meant the type of stories, heroes or genres which does Czech film audience prefer. The analysis is made on the most popular films (i.e. with the biggest attendance) in last twenty years using the theory of Erving Goffman, especially his concept of frame analysis. By using the terms of frame analysis the content of the selected films is compared with the same amount of the most popular films in USA. This comparison is then used to find the differences or similarities among these two different areas, but in particular it is done to underline the specifics of Czech film audience. Powered by TCPDF (www.tcpdf.org)
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Self-presentation of Young Adults on the Instagram
Broďáková, Apolena ; Wladyniak, Ludmila Maria (advisor) ; Mitrenga, David (referee)
This bachelor thesis deals with the process of self-presentation of young adults on the Instagram. The aim of this work is to explain how the process of self-presentation takes place and how it differs from self-presentation in real life. The work is based on the dramaturgical approach of Erving Goffman, which is expanded by the look of Joshua Meyrowitz, i.e. the influence of electronic media, which is presented in the theoretical part. The practical part is based on qualitative research. The research was conducted using semi-structured photo- elicitation interviews, which were analyzed by using a combination of closed and open coding. Based on these interviews, an analysis was conducted that concludes that self-presentation on Instagram's social network differs from that in real life in that it is more thoughtful and artificial, individuals share their photos depending on the responses which they receive from others. The spontaneity of everyday interactions is omitted, and the individuals presents themselves as a product, not as their identity.
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Self-presentation of Fitness Trainers on Instagram
Shelevaia, Anastasiia ; Numerato, Dino (advisor) ; Krištofič, Peter (referee)
This thesis deals with the topic of self-presentation of the Czech personal fitness trainers on the Instagram. Because of the large expansion of the internet and social networks, for example the Instagram, the form of interpersonal relationships has changed and not only the personal but also the professional ones. Since the idea of offering the goods, services and web services online is spreading, on the Instagram in particular, the need to study this phenomenon has emerged. The objective of this thesis is to provide a look into the phenomenon of the professional self- presentation of fitness trainers in the online world, with the example of the social network Instagram. The theoretical framework for this thesis is the dramaturgical approach of Erving Goffman and his basic terms such as "backstage", "frontstage", "appearance", "special equipment". The practical part of the thesis is based on the content analysis of the profiles of the individual personal fitness trainer on the Instagram and uses visual and text demonstrations from the profiles themselves. The main result of the research is the interpretation of the phenomenon of self-presentation related to the dramaturgical approach, the detection of the similarities and differences between the individual trainers in the forms of presentation in...
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Stereotypes sell: Analysis of stereotypes in advertising
Dvořák, Petr ; Šimůnek, Michal (advisor) ; Novotná, Eliška (referee)
The introduction of the thesis is devoted to the introduction of the subject and its general description. Concepts such as mass media, TV broadcasting, gender, or stereotype are explained, together with the analysis of Goffman's study - Gender advertisements. The methodical part describes general goals and subjects of the research and also the method that is used. The practical part focuses on the research of the perception of gender stereotypes in advertising by the public, the knowledge of the term and also the influence on the public's purchasing behavior. An electronic questionnaire was used to collect the data from the public. The evaluated data show that the public is aware of gender stereotypes in advertisements, and partly knows them. The public feels positive about it, but it does not motivate the people to buy the product or visit the store.
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Self-presentation and privacy of videobloggers in the Czech Republic
Nejedlá, Bára ; Pospíšilová, Marie (advisor) ; Voleková, Hana (referee)
This bachelor thesis deals with self-presentation and privacy of Czech videoblogers on the platform of Youtube. As a result of the new phenomenon called Youtubering there are new ways of interacting between performers and audiences that affect privacy created in the online environment. Using a qualitative method of semi-structured interviews, this thesis explores everyday self-presentation on the Youtube platform and in personal life of Youtubers. It also focuses on how these people understand the concept of privacy. The goal is to find out strategies used by videobloggers in the Czech Republic for protecting their privacy. It is achieved by analysing direct answers of the Youtubers. The analysis of the research data is based on the dramaturgical approach of Erving Goffman extended by Joshua Meyrowitz's view that deals with the influence of electronic media. The thesis concludes with following findings: to manage their privacy, Youtubers do use a few techniques such as preparation of the scene, their appearance and others. However, the key aspect of privacy management is Youtuber's control over information.
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Czech Film Taste in Sociological Perspective
Smoljaková, Natálie ; Holeček, Tomáš (advisor) ; Balon, Jan (referee)
The aim of this work is to find specific preferences of Czech film consumers. By these specific preferences it is meant the type of stories, heroes or genres which does Czech film audience prefer. The analysis is made on the most popular films (i.e. with the biggest attendance) in last twenty years using the theory of Erving Goffman, especially his concept of frame analysis. By using the terms of frame analysis the content of the selected films is compared with the same amount of the most popular films in USA. This comparison is then used to find the differences or similarities among these two different areas, but in particular it is done to underline the specifics of Czech film audience. Powered by TCPDF (www.tcpdf.org)
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Analýza genderových stereotypů v hudebních videoklipech populárních písní
ZDEŇKOVÁ, Nikola
This thesis deals with the issue of gender stereotypes, which are presented in music videos in actual popular songs. The work is divided into two parts. The first, theoretical part is focused on defining the basic concepts and definitions, which are linked to the gender theory, media and media communications. Next part is showing gender in media communications with an emphasis on advertising messages and popular music. The second part deals with the actual practical research, which is primary based on Goffman's view of gender stereotyping in advertising messages. In the continuity of the theoretical part there are analyzed selected music videos. The focus is concentrated on identifying and describing the mechanisms by which the gender stereotypes in popular music are reproduced. Selected music clips were analyzed by procedures established under the content analysis. The results show how the masculinity and the femininity are displayed in contemporary popular music video clips.
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